With its latest commercial, 'The Epic Split', Volvo Trucks proves that an unconventional take on B2B marketing works. The commercial has spread all over the world and is already after just 4 weeks the most watched automotive commercial on YouTube ever.
Since the launch of 'The Epic Split' on YouTube on November 14th, the commercial has been viewed more than 59 million times. It has made its way through social media and news media, been the subject of many conversations online and offline and even become a phenomenon in itself, spurring spoofs from both celebrities and others.
During our trip to Wolfsburg , we got a chance to get up close to one of the most comprehensive collection of Beetles in existence anywhere in the world. Benjamin takes us on a pictorial journey through the different generations of this modern pop icon.
New Yorkers got a taste of the future this week, as the Volkswagen XL1 arrived in the city as part of a month-long American tour that took in Los Angeles, Washington D.C., and the Big Apple.
The XL1 is the most fuel efficient production car in the world, with a European combined fuel consumption rating of 261 mpg and CO2 emissions of 21g/km. This two-seater can also cover up to 31 miles as a zero-emissions EV, thanks to its plug-in hybrid system.
In September, the Volvo Concept Coupé was launched to critical acclaim and many awards, and represented the world's first insight into Volvo Car Group's (Volvo Cars) new design direction under Senior Vice President of Design, Thomas Ingenlath.
It also showed one interpretation of how the proportions and versatility of Volvo Cars' new Scalable Product Architecture, that will underpin all medium and large cars in the company's future, could look.
Force India have confirmed that Sergio Perez will occupy their 2nd seat, leaving Scot Paul Di Resta and German Adrian Sutil without a drive for 2014. Perez was dropped after just a year in Mclaren due to the mediocre results caused by an uncompetitive car. McLaren team principal Martin Whitmarsh recommended him to other teams, which included Lotus and Force India, but with Lotus’ lineup already fixed, Perez had to settle for Force India.
The launch of the new BMW M3 Sedan and new BMW M4 Coupe sees BMW M GmbH revealing a new form of the high-performance sports car. With more than 40,000 examples of the fourth generation BMW M3 Coupe built, the BMW M4 Coupe is poised to continue this success story.
The 'M4' badge is a reference to the model series that provides the basis for the new M model and for the first time, the Coupe will be introduced at the same time as the four-door variant.
From 5-18 January 2014, MINI will be lined up with eleven MINI ALL4 Racing, run by the X-raid team, at the Rally Dakar. In 2012 and 2013 the MINI ALL4 Racing was the car to beat at the toughest marathon rally in the world. Frenchman Stéphane Peterhansel won the most recent two Dakar editions at the wheel of the MINI ALL4 Racing of the Monster Energy X-raid Team.
“Motorsport is in the DNA of MINI. Since its birth in the late 1950s, the MINI brand has been intrinsically associated with motorsport”, says Jochen Goller, Senior Vice President MINI.
Hyundai is set to unveil the Intrado at the 2014 Geneva Motor Show. The Intrado is an iconic concept car that validates the company's ongoing commitment to innovation by previewing future developments for the brand.
The Honda Intrado is built around a super-lightweight structure made from a mixture of advanced materials and joined using a revolutionary technique that has the potential to change the way cars are built in the future. It will feature next-generation hydrogen fuel cell drivetrain that is both smaller and lighter than the one powering the assembly line-produced Hyundai ix35 Fuel Cell.