Peugeot has been missing from this important segment for a while.
Their last offering, the 407, was quite a hit when it first came, but over time with the arrival of the Germans with their extensive products, Peugeot slowly got lost in oblivion.
But it seems as if things are bound to change now that the new 408 is here.
Now, these are some quick info: the 408 is originally built for large volume, sedan-centric markets like China, Russia and Malaysia. But as there are demands and Peugeot needs to complete their local product line-up, the arrival of a mid-sized sedan is a timely one.
It’s not hard to notice how the 408 might not look anything out of the ordinary – after all, it shares the same face as the 308 hatchback. But from the C-pillars onwards, the 408 doesn’t share any other similar parts. One thing’s for sure is that it isn’t d-u-l-l.
Indeed when it is parked nose to tail behind an Elantra and Civic, it looks curvier and there is just something that makes it – for no better word, sorry – funky…
Here’s the interesting bit though – Peugeot manage to make it look like a real sedan, and not like a hatchback-slapped-with-a-boot. From the side, the car looks proportionate despite being large: at 4,682 mm long and with a wheelbase of 2,710 mm, the 408 is undoubtedly a long car and size wise, it sits next to the 3 Series and S60.
17-inch rims, wrapped in 245/45 R-17 Continental ContiMaxContact MC5 rubbers come standard as well, enhancing the car’s exterior even further.