Audi Car Reviews

95 car reviews
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Introduction, styling

These days, premium brands like Audi, BMW and Porsche among others are entering or even creating all sorts of new niche markets to increase their sales volume. In the case of Audi, models like the A4 and A6 might make up the core of the brand's worldwide sales but surely, the brand can only shift that much A4 and A6 models before the executive saloon market reaches saturation and hence the need to explore new niches to expand its product portfolio and eventually, sales volume.

The head honchos at Ingolstadt have obviously noticed BMW's success with the Mini brand since the latter's relaunch a decade ago. The Mini's success came as it managed to fill a gap in the market that was never exploited previously - the premium compact city car. ...

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Small Wonder posted 24 Mar 2011
Posted in Car Reviews

Introduction, styling

The Audi A8 has somewhat been often ignored by luxury saloon buyers here in Singapore. Most who are looking at a full sized luxury limo will usually make their main choices the Mercedes-Benz S-Class and the BMW 7 Series, with models like the A8 and the Jaguar XJ among others not getting as much attention or credit.

It is not the same case in European markets like Germany though where the A8 has proved to be a major success for the Four Rings since the last generation model was introduced back in 2002.

If you scrutinize things, there's actually a lot to like about the A8. Quite why local towkays shun it is pretty hard for me to understand. Audi hopes to change things with the new A8 though.

The new model codenamed the D4, is the third ...

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Story and Photos by Raymond Lai posted 16 Mar 2011
Posted in Car Reviews

Introduction, styling

When it comes to premium sporty and small roadster/coupe models, one of the first models to come to mind has to be the Porsche Boxster and its fixed head Cayman cousin. Then there's the Cayman's VW Group compatriot, the Audi TT.

The TT has always been considered to be a small coupe that is in a class lower than the Porsche Cayman but with the introduction of the range topping TT RS last year, can the Audi finally be on par with the Cayman or more specifically, the Cayman S?

To see off its newer German rivals, Porsche updated the Boxster/Cayman pair a couple of years back with a raft of changes. The base model gets a new 2.9-litre engine with more poke while the Tiptronic S auto box is superseded by a new PDK dual-clutch transmission to...

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Story by Raymond Lai Photos by Yang posted 28 Feb 2011
Posted in Car Reviews

Introduction, styling


Audi first entered Le Mans way back in 1999. It entered two different cars in its first year at the French sports car enduro classic - the R8C and the R8R. Under the skin, both race cars were basically similar but the R8C had a closed cockpit coupe body while the R8R was an open cockpit design.

Audi had actually entered two different cars to test in Le Mans racing conditions if an open or closed car was more advantageous. Audi chose the open route in the end and has stuck with it till 2010 - the all conquering R8, R10 and the R15 are all open cockpit sports prototypes (2011 sees a return of the closed Audi Le Mans car in the form of the R18).

Just like its race car namesake, the R8 road car now comes without a roof. The topless R8 Spyd...

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Story and Photos by Raymond Lai posted 1 Jan 2011
Posted in Car Reviews

Introduction, styling

The BMW M3 has always been the benchmark when it comes to junior executive/mid-sized coupe on steroids. BMW's German rivals have had many attempts to take a stab at the M3's crown in recent years with models like the Audi RS 4 and Mercedes-Benz C63 AMG. Even Lexus has tried to rattle the M3's perch with its first uber compact saloon model, the IS F.

The last RS 4 was the closest Audi got to the M3 when it was offered between 2006 to 2008 but the BMW still reigned supreme as the most awe inspiring car in the class. With the recently launched RS 5, Ingolstsdt is embarking on another attempt at toppling the M3's crown.

While BMW has M GmBh and Mercedes-Benz has AMG, Audi has its quattro GmBh. Audi's performance arm might not be as well kn...

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Story and Photos by Raymond Lai posted 9 Nov 2010
Posted in Car Reviews

Introduction, styling

There's a certain charm about Audi's mid-sized four seater convertibles. The 90 Cabriolet from the early 1990s might not have offered the best drive but the late Princess Diana made it cool by driving one. The A4 Cabriolet that preceded it was a much better overall - it was possibly the best looking premium four-seater convertible of its time, and even now.

The A4 Cabriolet was superseded by the even more sexy and elegant A5 Cabriolet about a year back. Taking the good looking A5 coupe as a base, the design boffins at Ingolstadt have created one good looking four-seater convertible - dare I say the best looking car in a class which includes the Lexus ISC and the BMW 3 Series Convertible among other models.

In recent months, the A5 Cabr...

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Story by Raymond Lai Photos by Yang posted 13 Oct 2010
Posted in Car Reviews

Pretty faces

The current generation BMW 3 Series Coupe has had things on its own in the premium mid-sized coupe sector since it was introduced a few years back. Its closest competitor, the Mercedes-Benz CLK was an ageing model by then so it wasn't really a threat to the coupe from Munich.

Then came the pretender from Ingolstadt two years ago - the Audi A5's convincing breadth of talents made the BMW's comfortable position in the class not so comfortable after all. Mercedes-Benz are not just going to let its rivals fight it out on their own though. The demise of the CLK signals the reentry of a new coupe based on the latest generation E-Class last year. The last time Stuttgart had an E-Class derived coupe model was with the W124 CE model. This time t...

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Story and Photos by Raymond Lai posted 12 Aug 2010
Posted in Car Reviews

S for Sport

With the recently unveiling of the A7 Sportback, there are now three Sportback models in Audi's range. There should be a fourth model on the way in the future in the form of an A1 Sportback. Just like the A3 Sportback, which is a five-door version of the A3, the A1 Sportback will basically be a five-door variant of the A1 supermini. So it seems that Sportback equates to five-door versions of regular Audi models then.

Besides the entry level A3 Sportback, the other Sportback model currently available here is the A5 Sportback. The latter has been available here since the beginning of the year in two guises - a base 2.0 TFSI quattro model and the V6 powered 3.2 FSI quattro. With the recent introduction of the S5 Sportback, there's now a th...

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Posted 29 Jul 2010
Posted in Car Reviews
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