American automobile manufacturer makes first foray into Singapore rugby to help take rugby to the heart of the local community
Rugby Singapore, the organiser and promoter of the HSBC Singapore Rugby Sevens, has announced that Jeep Singapore will be the Official Vehicle Partner of the two-day sporting fiesta taking place on 28-29 April.
An iconic brand with over 70 years of time-tested performance, reliability and versatility, Jeep is a fitting partner for the exciting and dynamic sport of rugby, and the HSBC Singapore Rugby Sevens. Through its first foray into the sport of rugby in Singapore, Jeep’s partnership with the Singapore Rugby Sevens is a part of the automotive company’s vision to promote an active lifestyle through the championing of sports at all levels in Singapore - from professional to the grassroots.
Ms Quah Bee Jin, General Manager of Jeep in Singapore said:
“Globally, the Jeep brand has always had strong ties to sports teams and events. In Singapore, our commitment to promoting the shared values of the Jeep brand and various sports disciplines, like rugby, is stronger than ever. A world-class sporting event like the Rugby 7s is the perfect complement to the values of Jeep – as the players embody grit, passion, a penchant for adventure and hardiness. We are proud to be the Official Vehicle Partner of the Singapore Rugby 7s and look forward to witnessing the growth of sports in Singapore.”
As part of the American brand’s support of the Singapore Sevens and the local rugby community, a social media focused initiative called ‘The Authentic Singapore Experience, presented by Jeep’ will take place during event week. Various players will be invited to travel around Singapore in the official Jeep Rugby 7s vehicle to sample some of the most authentic Singaporean experiences, including local cuisine and must-visit attractions, while also sharing more about their remarkable rugby careers.
These experiences will be shared on both the Jeep’s channels (Website, Facebook, Instagram) and Singapore Sevens’ official website, Facebook, and Instagram pages.
In addition, Bee Cheng Hiang a Singapore Sevens Ticket Holder Benefit is offering free tastings of their highly popular mini crunchies today at the Jeep showroom at 1 Chang Charn Road to join hands with Jeep to create more buzz for the biggest celebration of rugby in Southeast Asia and promote the Clarke Quay stop of the Singapore Rugby Carnival roadshow which takes place today and tomorrow as part of the final countdown to the Singapore Sevens.
Mr David Lim, Executive Chairman and Managing Director of Rugby Singapore, commented: “We are delighted to have Jeep on board as the Official Vehicle Partner of HSBC Singapore Rugby Sevens 2018. Jeep and rugby share similar values, and while rugby is all about team work with each player trusting each other to carry the ball over the line, Jeep is known to have taken many on successful and extraordinary journeys, safely and securely. Jeep is a legend in its industry and we cannot be more proud to be working with them to continue building the legacy of the Singapore Sevens.”
On-Pitch Rugby Action and Fringe Highlights
With 45 fast-and-furious games played by the world’s top 16 rugby sevens teams, the onpitch action is guaranteed to keep every fan on the edge of their seats.
American disco band Village People is the headline music act, performing live just before the Cup 3rd and 4th place playoff on Sunday 29th April, while locally renowned bands Jive Talkin’, Jack & Rai, Sambamasala, and Too Much Drama will also feature. Music After 7s will return this year once again at Clarke Quay for a three-day festival on 27th, 28th, and 29th April.
The carnival atmosphere at HSBC Singapore Rugby Sevens is like no other, and with a familyoriented FunZone that includes appearances by The Transformers, Nerf and My Little Pony, Spartan Singapore and Strider Bikes activities, live performances by The Superdudes, and an interactive ‘Under-the-Sea’ experience, children will be entertained just as much as the hardcore rugby fans.
What’s more, the first ever Singapore Rugby Carnival offers ticket holders promotional offers at dozens of establishments across the city across a wide range of eateries, retail outlets, entertainment hotspots, and tourist attractions until 30th April 2018.
Rugby-themed activations will make their way around Singapore at various weekends until the event to offer members of the public a taste of the sport and enjoy an array of fun activities, access discounted tickets and redemption for existing tickets, and a chance to meet rugby legends and celebrities.
HSBC Singapore Rugby Sevens, International Sports Event of the Year at the Singapore Sports Awards in 2016, is stop 8 of the 10-leg HSBC World Rugby Sevens Series. 16 of the world’s top teams will be in town, including defending champion Canada, as well as the traditional powerhouses Fiji, New Zealand, South Africa, and Australia.
Kenya were surprise first-time winners of the HSBC Singapore Rugby Sevens in 2016. The 2017 final was an all North American affair as Canada beat the United States 26-19 in a pulsating final. Tickets are available at www.singapore7s.sg.