GOwheeler - Changing Impressions A Car At A Time

7 Jun 2019

How do you change the negative perception of Parallel Importers and Used Car Dealers?

I spent an afternoon with Jasper and Jeremy, the bosses of GOwheeler Pte Ltd, a relatively new establishment, dealing in Parallel Imported and Used Cars, located at Carros Centre, and one of the largest outfits in the country. Between them, over ten years of industry know-how; and behind the corporate front, both bosses are genuinely approachable, passionate and forthright when it comes to talking about their business.

GOwheeler began with just one unit, occupying a floor area of 8,084sqft at the then-new Carros Centre. Jasper mentioned that even their friends and family had queried if running such a business in far-flung Kranji was a great idea; when there are already more established locations like Automobile Megamart at Kg Ubi. But they saw the potential here, and their foresight certainly paid off. With a new and uncluttered building, came the possibility of expansion, and expand they did. Within the span of only a year, GOwheeler now occupies a floor area of around 20,000sqft, flooring a selection of more than 60 used cars. Their Parallel Import business carries an average of 100 new cars in physical stock.

On Parallels to Success

When asked what is the key to getting things right for their Parallel Imported car business, Jeremy stressed the importance of strong funding ensures that the business machine runs smoothly. He explains that in order to have the cars delivered to their premises, payments have to be made in a timely manner. The knock-on effect would be readily available selection of cars, showcased to customers to pick and choose from. The smoother supply chain of cars helps to instil all-important customer confidence.

Transparency is also another key factor. Customers are informed of the different costs before making their purchase.

Jasper also mentioned that when it comes to purchasing a car, there are customers who walk in, and are not entirely sure of what they are looking for. Their uncertainty can range from simply finding the car which suits the needs of their family, to getting a clearer picture of financials. His team of sales people have also learnt that the softer skillsets of listening to and understanding their customers’ needs pays off, as it builds trust in the brand. The focus according to both bosses is problem solving, and not outright selling.

GOwheeler’s new cars are warrantied for 3 years or 100,000km, complete with 7 free servicing intervals.

Pre-Loved With a Little More Love

Almost all of us who have hunted for a used car would have heard of various horror stories, of cars not performing the way they should after purchase. The recurring theme of “Careful Lady Owner” does little to hide the fact that some cars have either been tampered with, or are in such bad shape structurally or mechanically; they could pose a danger to those driving them.

Jeremy adds that there is no point in tampering with the cars to make them “more sellable”, as such acts may only serve to benefit a dealership for the short term, but at the unredeemable cost of their reputation.

Used cars sold at GOwheeler are evaluated by STA if they are still under the original agent’s warranty, to ensure that they are in good working order.

Cars which have had their warranties lapsed, are given a 205-point checkup by GOwheeler’s appointed workshop, where if needed, repairs are made; and are given a one-year warranty which is backed by a major insurance player.

More Baskets And Carefully Planned Eggs

When asked about future plans for the company, both Jeremy and Jasper pointed out that there are many baskets, but careful planning is needed on where, and more importantly when to first place their eggs. On their cards at the moment are leasing and in-house financing. Jeremy added that timing is the key.

Drop by GOwheeler’s showroom to check out their extensive range of premium Parallel Imported and Pre-Loved cars. Experience friendly, transparent service. And buy with confidence.

GOwheeler Pte Ltd
60 Jalan Lam Huat #01-03/04/05/39
Carros Centre Singapore 737869
Tel: 6931 1212

Sell Fast With Ease - Oneshift

With Oneshift, you get:
  Best value for your car    A peace of mind when selling    Fast sale from start to end


Best offer with no obligations.
Start Now!

I agree to the collection, use and disclosure of my personal data by Carousell and/or such other third party (as may be necessary) and to be contacted (via email, phone call and/or text message) for any purposes in connection with the application of and transaction of the vehicle, in accordance with the Personal Data Protection Act 2012 and Carousell's Privacy Policy.

Able to sell for almost twice what a secondhand dealer will quote. Nice experience

Muhammad Ariff - 6 days ago

Thanks for the efficient and reliable service in successfully sale of my car to the highest bidder in a very short period. I'm very thankful to your support group for the splendid effort. I will definitely recommend to all my friends Thanks

Thaygarajah - 2 weeks ago

The overall experience in selling on OneShift has been very easy and smooth from start to finish! Prices quoted were very reasonable and subsequent dealings with the dealer was fast and efficient. Highly recommended for a hassle free experience!

John Ho - 1 month ago

Sold my car thru OneShift when I happened to come across the ad on carousell. The entire process was smooth, fast and transparent. It was really convenient and best of all, the offer was much better than other platforms, thumbs up!

Chua yih leng - 1 month ago

Sold my car at a reasonable price. From the time the dealer inspected the car to payment and vehicle transfer, 20 min. Thank you OneShift!

Mr Seet - 1 month ago

I strongly recommended OneShift by Carousell for selling my car for more market value. Service also are professional and very good. They understand your capacity beyond your needs negotiation process. Very good service.

Doria Santiago - 1 month ago

I didn't know what to expect. First time user. An awesome experience. Special thanks to Ren'Ai. She did such a great job. Always communicates well, knows her way around everything, patient, courteous and most importantly she got the job done impeccably!

Sylvia Goh - 1 month ago

Very swift and efficient transaction, staff was very patient and answered all question promptly! Good service guys!

Muhammad Sabir - 1 month ago

The platform to provide car details was easy to use. Yazz patiently followed up on viewing and sale closure. This is a very convenient platform to use with helpful staff, and I am very grateful the desired price was attained! Thank you!

Betsy Teo - 1 month ago

Using Oneshift to sell my car was really convenient and hassle free. The Client Success Manager was proficient and provided excellent service. Thank you.

Leslie Tan - 1 month ago