Launch of the all-new Lexus LS

newsagent
28 Jan 2013
 

A new generation of elegance...

The new Lexus LS model range, now in its fourth generation and spanning across 23 years, includes the LS 460, LS Hybrid and for the first-time in the model range’s illustrious history an all new LS 460 F SPORT. While retaining many of the qualities that have defined Lexus – including the brand’s industry leading standards of technological advancement and luxurious refinement, the new LS has evolved and like its predecessors, will again push beyond boundaries with a new and exciting blend of bold design, world-leading refinement, superior craftsmanship and innovative advanced technology.

With more than 730,000 Lexus LS models sold since the model range’s inception, Kiyotaka Ise, President Lexus International, felt that the new LS has grown and evolved with the times. He said: “Our new flagship has much greater visual presence; the bold new design of the LS will reflect how Lexus is evolving. This new LS brings sharper driving dynamics, the highest levels of refinement and luxury and once again is supported by industry leading technology.”

Mr Klaus Redomske, Marketing Director, Borneo Motors (Singapore) Pte Ltd said: “The new LS focuses on delivering the pinnacle of refinement for cabin comfort and pushes the boundaries of developing innovations that brings out the value of ‘Bespoke Hospitality’, meaning that we have anticipated the needs of users right down to the finest details, making sure that the LS will meet and exceed the demands of our customers. Once you experience the luxurious comforts and driving refinement of the new Lexus LS, I am confident that the Lexus brand will once again raise the benchmark in the premium automotive scene.”


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