All-new Cruze heralds brand new design language for Chevrolet

Story by Azfar Hashim, pictures courtesy of Chevrolet
18 Aug 2009

Superior in-segment craftsmanship and svelte interior delights senses.

Chevrolet Cruze

Chevrolet announced the arrival of the Chevrolet Cruze in Singapore, the highly anticipated compact sedan that is expected to redefine style and elegance in Singapore‟s mid-sized motor vehicle segment.

With a whole new standard of refinement, design and technological enhancements, the Chevrolet Cruze heralds the introduction of a new global design language for the Chevrolet brand.

"We designed this car to give drivers best-in-class quality and an outstanding driving experience in the compact segment," said Mr. Kittichai Jarusrojpoka, Managing Director of General Motors ODC. "Our goal was to set a new standard in excellence within the segment. This meant completely rethinking the needs of drivers, and ensuring that the quality of the car - from the interior to the sheet metal - was never sacrificed."

The result is a sleek compact that has a powerful silhouette. Combined with a relatively short rear deck, the Cruze entices drivers with four-door coupé-like looks to this market segment for the first time.

This new global model spearheads the launch of a series of new products that will share its innovative design and quality standards, and underscores Chevrolet‟s commitment to designing aspirational cars for the everyday driver.

Mr. Kittichai said, "When people see the car, the first thing they will notice is its size and presence. When they get in, they will see the craftsmanship; and when they drive it, they will experience a sense of liberation and adventure from the way the car responds to every touch."


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