Oneshift Creme Of The Crop In Marketing's Digital Media Of The Year 2011


1 Nov 2011
 

Efforts Pay Off

Marketing Interactive, Asia’s leading source of advertising, marketing and media intelligence, recently featured their annual Digital Media Of The Year 2011 and results for this year saw Oneshift coming up as the crème of the crop amongst its competitors. The ranking is in recognition of businesses in the digital arena with added value taken into consideration, garnering attention from the community in today’s tech-savvy age.

Aside from Top Gear who took first place in the Specialist Car Category, Oneshift was tied at second place with SPH Magazine’s Torque. Oneshift was described as “a portal all about cars, motorsports and the automotive culture. The website reviews which cars to buy, what to look for and informed opinions about cars. It is a popular platform to reach luxury car buyers.”

 

Methodology
The results from the Digital Media Rankings were derived from a series of questions in Marketing’s Boardroom Research’s annual Digital Media Rankings Survey. They introduced an online questionnaire as a survey for its database of marketing services agency professionals as well as client advertisers. Marketing then took the respondents’ replies as a deciding factor in its final rankings.

Out of a total of 603 of the respondents who participated in the survey, 410 came from the client advertiser end while 193 were from the agencies. Participants represented agency professionals from different service categories as well as genuine advertising influencers and decision-makers across key agency-using industries.

Client advertiser-side respondents were manager level decision-makers and above with slightly more than a third from the most senior ranks of client advertisers - 19% were CEOs, MGs or GMs (77 respondents) and another 19% were VPs or director-level marketers (77 respondents).

Out of the total number of respondents from the agencies’ end, majority were account services personnel (75 respondents), 22% were CEOs, MG’s or GM’s (43 respondents), while 18% were marketing personnel, and 11% were creative personnel. The remaining personnel were from the operations and media sector.

Advertisers from major and local international banks, FMCG companies, property and construction, IT and telecommunication firms, government, travel and tourism participated in the survey. Agency professionals across the marketing services spectrum were also well represented.

Read more about it here.


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