BMW claims that the new 7 series is the most successful flagship sedan ever produced. I beg to differ. On first impressions the car is awkward in styling with unusually large front grills and taillights that look a little like Toyotaís Camry. The revised iDrive which used to be infamous for its ďun-user friendlinessĒ is still a mystery for 20 year old IT freaks let alone the silvered hair crowd looking to enjoy the finer things in life. The Audiís MMI in contrast is so much easier to handle. The driving position of the car is too high and the cabin noise insulation (wind noise at the back in particular) is still below par for a flagship sedan.
Still it offers the usual commodities or rather luxuries of a Beemer. Doused in word and high quality leather, the cabin is exceptionally spacious. Fortunately for the fans it does what it does best. The 750i is notably good to drive for a car of its weight and size; it steers crisply, holds the road well, even in slippery corners, and seems to shrink around you so that, after a little acclimatization, it feels as though you are driving a bigger 5 series. The 750iís Dynamic Driving Control (sports package) allows for 5 chassis setting in order of increasing "sportinessĒ - Comfort, Normal, Sport, Sport Plus, or DSC off. Speaking about options the 7 series has so many options and that will blow a huge hole in your pocket if you decide to be adventurous. So if you are truly keen on the handling prowess and the twin turbo V8 by all means head down to Performance Motor, as for me I guess itís still the hushed S Class that has my vote.