Celebrating the model’s 5th anniversary – and its market-leading sales of over 700,000 – Nissan and a British paper artist have collaborated on a unique project to create a full-scale Origami Juke.
In a nod to Nissan’s Japanese heritage and inspired by the very first steps of car design – getting ideas onto paper – artist Owen Gildersleeve hand built the intricate replica model from paper to the exact dimensions of the current Juke. Owen took more than 200 hours and folded more than 2,000 pieces of paper to create the detailed sculpture.
The Origami Juke features the same bold design cues – such as the wheel fenders, lights and grille – that give the real-life model its distinctive character.
The Nissan Juke’s bold, standout styling has been a key factor in the model’s success. Nissan created a brand new ‘compact crossover’ sector with the launch of the car, offering motorists something completely different, in terms of design, to any other vehicle on the road.
The Juke, which is built in Nissan’s plant in Sunderland, reaches its fifth birthday this year. Since first deliveries began in October 2010, more than 150,000 Juke models have been sold in the UK alone, with over 700,000 total sales across Europe, making it the continent’s best-selling compact crossover.
The Juke’s longer-term future in Britain was recently secured when Nissan confirmed that the Sunderland plant would produce the next-generation Juke benefiting from a further £100 million investment in the Sunderland facility and securing the plant into 2020.
The Origami Juke is revealed as ‘World Origami Days’ are celebrated across the world between 24th October and 11th November.