There is probably somewhere out there a “Rolls-Royce of Honeys”... but now there is Rolls-Royce honey.
Rolls-Royce Motor Cars will join conservationists, naturalists, growers and apiculturists around the globe in observing World Bee Day on 20 May 2020.
Not many know about this, but bees play an important role in supporting food security and biodiversity, bees are under significant threat worldwide from intensive and monocultural farming practices, land-use change and habitat loss, pesticides and rising temperatures linked to climate change.
World Bee Day aims to strengthen measures to protect bees, which are vital pollinators for almost 90% of the world’s wild flowering plant species and more than 75% of global food crops.
Rolls-Royce Motor Cars is actively involved in helping to safeguard these essential, remarkable yet highly vulnerable creatures.
In 2017, the company established an Apiary at the Home of Rolls-Royce in Goodwood, West Sussex.
The Apiary is home to around 250,000 English Honey Bees, which reside in six traditional English-crafted wooden beehives.
As well as foraging on the 42-acre Rolls-Royce site, with its half-a-million trees, shrubs and wildflowers, together with eight acres of sedum plants growing on the manufactory’s ‘living roof’, the bees roam over the surrounding 12,000-acre Goodwood Estate, at the heart of the South Downs National Park.
Perhaps, the famous Rolls-Royce Rose is also proof of the importance of these pollinators.
Each year, the exclusive ‘Rolls-Royce of Honey’ is meticulously hand processed by local specialists and served to guests of the marque, including customers commissioning their motor cars in the company’s Atelier suite.
Richard Carter, Director of Global Communications at Rolls-Royce Motor Cars, said, “As enthusiastic beekeepers ourselves, we’re looking forward to supporting World Bee Day, and helping to raise awareness of the real, present threats facing this fascinating and incredibly important species. We all depend on bees and other pollinators to produce much of our food, and safeguard and enhance the biodiversity of the world around us.”
“The Apiary is a project dear to the hearts of everyone at Rolls-Royce. World Bee Day is a reminder that as well as helping to conserve the UK’s bee population and benefiting our local farmers, growers and wildlife, we’re part of something much bigger and of fundamental importance.”