Bridgestone Indonesia teams up with Global non-profit organisation - Soles4Souls Asia to turn recycled tires into shoes. The tyre company has pledged $60,000 to assist Soles4Souls Asia in their global relief efforts, with aims to convert 40,000 tires into 400,000 pairs of shoes by the end of 2022.
The partnership is set in motion on June 5 in celebration of World Environment Day, serving as an important reminder for the world to address pressing environmental concerns and work collectively toward a sustainable society.
Bridgestone Indonesia and Soles4Souls Asia will work with partners to manufacture shoes that will be distributed to people in need around the world.
Their new footwear can also be purchased from various outlets around the world, and are also available from their online store.