New Lexus NX Launches With "What's Next" Campaign

Posted by James Wong
11 Jan 2022

  • The all-new NX lineup includes Lexus' first-ever Plug-in Hybrid Electric Vehicle (PHEV), further accelerating the brand’s bold vision for an electrified future
  • The all-new second-generation Lexus NX offers Lexus Driving Signature for elevated levels of driving performance, design, and advanced technology based on the Japanese luxury brand’s human-centered approach
  • Lexus launches the “What’s Next” campaign featuring local artisans YK, Tiffany Lovage and Shawn Pang as they reimagine craft with the all-new Lexus NX

Lexus has launched the all-new NX in Singapore, the first model of Lexus' next-generation lineup. The all-new NX has been re-designed and re-engineered to meet the diverse and evolving needs and lifestyles of today’s drivers and extends Lexus’ leadership in sustainable luxury.

The Lexus NX first premiered in 2014, based on the concept of "Premium Urban Sports Gear.” Since then, the luxury crossover has been well-received for its agile driving performance and sleek, distinctive design.

To date, over one million units of the NX have been sold globally, cementing the NX as one of the bestselling models in the Lexus lineup. The all-new NX is the first model to introduce the next generation of Lexus and is based on the development concept of "Vital x Tech Gear." This concept combines vital dynamism with advanced technology, boasting fresh directions in exterior and interior designs, the use of advanced technologies for higher levels of safety, comfort and convenience, and next generation multimedia and connectivity on the all-new NX.

Lexus will be offering three different powertrains in Singapore, including the hybrid Lexus NX 350h, the sporty Lexus NX 350 F SPORT and the first-ever Plug-In Hybrid (PHEV) in Lexus history, the Lexus NX 450h+ F SPORT -in line with the global "Lexus Electrified" electrification strategy to accelerate the rollout of electrified vehicles.

To celebrate the launch of the all-new NX, Lexus has collaborated with local artisans and changemakers including local urban photographer YK (Lee Yik Keat); artist and illustrator, Tiffany Lovage; and winner of MediaCorp’sfirst baking competition, Crème de la Crème, Shawn Pang. Inspired by the all-new NX, each artisan premieres their next creation.

LEXUS NX X YK | RE-ENVISION THE FUTURE Gaining New Perspectives with Light Painting

“Through my lens, I want to re-envision the NX and see it in a different light. I’m inspired by how light dances off the car and how its striking silhouette stands out on the road, especially with the captivating rear lights. With a fusion of technology and creativity, I can bring the dynamism and immersive colours of the NX to life,”says YK, local urban photographer.

LEXUS NX X TIFFANY LOVAGE | RECONNECT SENSES Stimulating Senses with Hand-Painted NX

Interior “My creation, ‘Grow with the Flow’, is inspired by the duality of the NX. Exuding grace and strength, the NX is elegant but dynamic. The botanicals in my design mirror this– the flowers, while beautiful and delicate, are bold and vibrant just like the adventurous nature of the ride with the Lexus NX,” says Tiffany Lovage, local artist and illustrator.

LEXUS NX X SHAWN PANG | REWRITING POSSIBILITIES

Challenging Norms with Breakthrough Craft “To me, the Lexus NX symbolises breakthrough. It’s about challenging the norm and rewriting what’s possible. This inspired me to design my creation, ‘Rice’. Who knew that the combination of rice - a familiar staple to many Singaporeans- and the unconventional use of a century egg would create such an incredible dessert?”says Shawn Pang, winner of MediaCorp’s Crème De La Crème Bake-off.


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