Bosch Automotive Aftermarket launches "Care For Life" Campaign in ASEAN

Posted by James Wong
20 Apr 2022

Bosch Automotive Aftermarket (Bosch AA) teams up with Club Rainbow Singapore to support and empower children with chronic illness through its Care For Life campaign.

With Singapore being the first country for this campaign, it will soon be launched in Malaysia, Thailand, Indonesia, Philippines, and Vietnam, focusing on the areas of safety, air, sight, education, and health of the children respectively.

For Singapore, the idea is to focus on the happiness of children who are chronically ill (#CareForHappiness) via the Dream Cloud. Children from Club Rainbow can post their wishes via the virtual dream cloud and have it fulfilled by Bosch, its employees and business partners.

“Our partnership with Club Rainbow signifies our commitment to continue reaching out to children in need wherever Bosch is present. We aim to spread cheer to the children, as well as embrace the spirit of sharing and caring. It will also encourage volunteerism among our employees, and we count on the strong support of our business partners,” said Marcio Coelho, ASEAN’s vice president of Bosch Automotive Aftermarket. “We are also working towards creating awareness on Club Rainbow and their efforts in assisting the children with the illness they are currently facing. This is our way of sparking some happiness in them as smiling children are always the best gift,”

Apart from unveiling the Dream Cloud, the Care For Life initiative will involve art development programs for the children. Theme of the art will center around the automotive car parts and services industry. The art pieces will be auctioned with Bosch AA’s business partners by the end of this year. All the funds raised, along with part of the sales value, will be channeled back to Club Rainbow to support a wide variety of programs and services such as art and talent development funds.

“We at Club Rainbow are deeply honored to be partnering with Bosch AA in this #CareForHappiness initiative in Singapore. We are dedicated to help entire families through their most difficult journey and spark happiness via the Dream Cloud and activities like today. This will have a positive impact on both the children and their families. It is our aim to continue providing critical support and relevant services to our beneficiaries and we more than welcome wonderful partnerships such as with Bosch AA,” said Mr Teo Siang Loong, Executive Director of Club Rainbow (Singapore).

Marcio also added, “The Care For Life campaign is also supported by Bosch Primavera, an organization founded by The Robert Bosch company employees in support of children worldwide. Thanks to Bosch Primavera, Bosch AA are able to give back to the society in the ASEAN region”.  

To find out more about Bosch AA’s #CareForHappiness campaign and to access the Dream Cloud, please log on to

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