Lexus has announced that “Rewind” by Poh Yun Ru has been selected by the judging panel as the Grand Prix winner of the 2022 LEXUS DESIGN AWARD, the award’s tenth edition, which drew 1,726 entries from 57 countries and regions. The six finalists' projects will be shown at the Lexus exhibit during Milan Design Week 2022, the world's largest design event, to be held in June.
The LEXUS DESIGN AWARD was established in 2013 with the mission of supporting and nurturing creators early in their careers to help shape a better future and enhance the happiness for all through design, while articulating the Lexus brand's three core principles: Anticipate, Innovate, and Captivate. The Grand Prix winner “Rewind” contributes to a better tomorrow by using technology to help people stimulate their memories when their recall ability is challenged, for example by dementia.
The six finalists selected this January spent three months developing their original proposals and creating prototypes under the enthusiastic and highly skilled guidance of Sam Baron, Joe Doucet, Yosuke Hayano and Sabine Marcelis. Mentoring by the world's leading creators was a once-in-a-lifetime learning experience for these young talents. This process facilitated the impressive evolution of the finalists’ projects, not to mention that of the Grand Prix work, “Rewind.”
In a new benefit for 2022, the finalists met one-on-one with the design world’s elite panel of judges: Paola Antonelli, Anupama Kundoo, Bruce Mau and Simon Humphries following the 10th LEXUS DESIGN AWARD event. After the judging session, the finalists received not only direct feedback on their work, but also career advice and tips for improvement. This beta-feature of the 10th anniversary LEXUS DESIGN AWARD turned out to be an extraordinarily valuable experience.