Bid for a good cause

Posted by Jarvis
13 Feb 2008
Bid for a good cause
For the first time, Mercedes-Benz is set to auction one of its original racing cars from the DTM (German Touring Car Championships), in aid of the Laureus Sport for Good Foundation. The exclusive auction is to be handled by the renowned auction house Christie’s, and the proceeds will help fund social sports projects for children and young people.

“Bid for Good” is the motto of a unique auction in which, for the first time ever, interested parties are being invited to bid for a Mercedes-Benz racing car used in the DTM series. Gary Paffett won the DTM race in Oschersleben last year in this “Laureus AMG Mercedes C-Class”.

Proceeds from the auction, which is being run by Christie’s in London, will go to the Laureus Sport for Good Foundation, co-founded by Daimler AG.

“We are delighted that we will be able to reinforce our activities for socially disadvantaged children and youngsters with this auction,” stated Dr Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars.

“The Laureus Sport for Good Foundation helps them to discover a new and more positive outlook on life through sport.” Laureus is involved in over 50 projects worldwide, particularly in projects aimed at tackling poverty, violence, drug abuse, discrimination and AIDS. Since the establishment of the Foundation, it has helped over 130,000 children and young people. Of course we are hoping that the auction will bring in a total far in excess of the minimum bid of 300,000 euros – every euro will help the Laureus Sport for Good Foundation to set up additional projects and to provide further support for existing projects.”

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