To stay ahead of the needs of demanding luxury car consumers, Audi sought out makers of the very best technology in Silicon Valley, as seen with the collaboration with NVIDIA. Audi also allowed its engineers greater technological flexibility to be introduced into the newest and upcoming models so updates in processing power and convenience features, such as navigation, could be seamlessly integrated mid-cycle. That means Audi can bring the best technology to market without having to wait for the next generation of a model to arrive.
The results of the Audi strategy in visual computing came to market with the launch of the Q5 crossover vehicle in early 2009. The third-generation multimedia interface, or 3G MMI, found the Q5 set new benchmarks for navigation graphics with photorealistic depictions of points of interest, 3D graphics and rapid refresh rates.
Only a few months later came even more advanced automotive graphics and functionality with the 3G MMI navigation plus system that will be included with the next-generation Audi A8 flagship luxury sedan. The 2011 Audi A8 will have the capability to display Google Earth mapping for navigation and point of interest search – a significant advance above traditional navigation systems.
New Audi vehicles in 2012-2013 will be powered by Tegra, which will allow 3D visuals that are richer than ever, unmatched multimedia and a complete web experience on a variety of devices. Better yet, this next-generation processor will offer increased system performance with 10x less power consumption to improve the efficiency of Audi vehicles.