An initial eight retailers in North America (USA, Canada), 12 in Europe (UK, Germany, Belgium, France, Italy, Switzerland), two in the Middle-East, and McLaren’s South African representative are expected to be the first confirmed retailers in the company’s network, which begins selling the McLaren MP4-12C from spring 2011. A further 12 retailers will be announced through 2010, completing the initial line-up, including McLaren’s Spanish retailer, two further retailers in the USA, five more in the Middle East, and the company’s network of four retailers in its Asia-Pacific region.
McLaren Automotive can confirm that it will be represented by many of the world’s best automotive retailers in the following cities and markets:
* Europe: Birmingham, London, Manchester; Dusseldorf, Frankfurt, Hamburg, Munich; Brussels; Monaco, Paris; Milan; Barcelona/Madrid; Zurich
* North America: Chicago, Dallas, Los Angeles, Orange County, Miami, New York, Philadelphia, San Francisco, Tampa; Toronto
* Middle-East / South Africa: Manama; Doha; Jeddah, Riyadh; Dubai, Abu Dhabi; Kuwait; Johannesburg
* Asia-Pacific: Hong Kong; Singapore; Sydney; Tokyo
Antony Sheriff, McLaren Automotive’s Managing Director, said: “This is a landmark day for McLaren Automotive as we confirm the locations of the first of our partners that will represent us around the world. It has been incredibly encouraging to experience the demand to sell McLarens from the world’s best car retailers – in every country in which we planned to launch and at the heart of all performance car markets.
“We have proposed sensible, but high quality, expectations from our preferred retail partners and have been amazed at some of the proposals presented by potential retailers: nearly half are building brand new flagship showrooms.
“There is clearly an appreciation of McLaren all around the world. Aside from the obvious Formula 1 links, we believe this is down to our strong business plan, our exciting and innovative product line-up, and a focus on what is best for the retailer – sensible investment, and attention to customer service and aftersales, both in how we treat the customer and how we design the car. We will offer the retailers a unique focus on the customer, supporting them far more than is typical after a sale has been completed. We have a phrase at McLaren that sums up our attitude and appeals to the retail business: sanity, not vanity.
“We will also develop a global network that has fewer retailers than our competitors, selling a smaller volume of higher quality cars with more useable technology and performance; almost the perfect scenario for experienced retailers of premium high-performance sports car,” Sheriff concluded.