Local News: World's first exclusive BMW M showroom opens its doors

Posted by Raymond Lai
22 Jul 2010
Local News: World's first exclusive BMW M showroom opens its doors
Singapore is now home to a world first - the sleek new Munich Automobiles Showroom and Service Centre, dedicated to the full range of high-performance BMW M vehicles. At the launch this evening, Dr Kay Segler, President of BMW M GmbH said: “This is a significant milestone in our BMW M global strategy. This world’s first BMW M showroom in Singapore represents the first step in our long-term commitment to bring BMW M customers, dedicated and focused experience with the brand.”

Reputed for being the top-line high-performance range of BMW’s offering, the M is regarded as the sports car with the most F1 technology on the road. The BMW M series’ appeal lies firmly in its enhanced performance engineering, as the famed “M” button transforms an everyday drive into a high-speed experience with superior handling. All BMW M models are tested and developed on the Nürburgring track, widely considered to be the most demanding racing circuit in the world.

To quench the appetite of high-performance car aficionados, the showroom will bring to life both the heritage and present day experience of the cutting-edge BMW M series. The showroom’s main attraction is Singapore’s first interactive soundwall where car enthusiasts can revel in the seductive purr of the different M engines through headphones.

Serious fans can also soak in the history of the cult series with a visually-led heritage wall chronologically outlining BMW M’s key milestones since its inception in 1972. They can also share their BMW M experiences in the VIP room where a wall is dedicated to photographs taken by fans of their defining BMW M moments.

Mr Johannes Seibert, Managing Director of BMW Group Asia, said: “There is a growing demographic of discerning car owners in Singapore who embrace or aspire to the BMW M lifestyle, and it is this audience that will no doubt find automotive solace at the new M Showroom.”
Upon entering the showroom, visitors are greeted at a contemporary reception and are invited to enjoy the bar and catch up with other guests in a comfortable lounge area. Not only can visitors purchase the latest BMW M3, X6M, X5M and M6 models, but the showroom also retails BMW M accessories and offers servicing for all BMW cars with its cutting edge equipment.

Mr Joel Chang, General Manager of Munich Automobiles, said: “We are pleased to offer the growing BMW M community a gathering ground to experience BMW M up close and personal. Our workshop will also give customers peace of mind, boasting the latest in service equipment, state-of-the-art diagnostic tools, as well as a piston hoist - a first in Singapore.”

“BMW M owners who send in their car for servicing will receive top-level service and can even enjoy the rare experience of viewing their car whilst it is being serviced from behind a glass screen. By the last quarter of this year, we will also launch a full aftersales facility catering to BMW cars,” concluded Mr Chang.

Munich Automobiles Showroom and Service Centre is located at 30 Teban Gardens Crescent.

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