Local News: Show Your Individuality With BMW

Posted by wilswong
4 Nov 2011
Local News: Show Your Individuality With BMW
BMW Asia today announced two additional BMW M models: BMW Individual X5 M and BMW Individual X6 M to join the BMW Individual program. BMW Asia today announced two additional BMW M models: BMW Individual X5 M and BMW Individual X6 M to join the BMW Individual program. The 555-horsepower BMW X5 M and BMW X6 M now feature variations of exclusivity and individuality.

With the extension of the program, the BMW X5 M and BMW X6 M will now be available with; BMW Individual Paintwork, BMW Individual Extended Leather Trim Merino, BMW Individual Interior Trim, Soft Close function for doors, DVD system at rear, 6 DVD Changer and BMW Internet. The BMW Individual X5 M further comes with a panorama glass roof, while the BMW Individual X6 M comes with an electric glass roof and is available as a 4+1 seater version.
Established in 1991 as a division of BMW M GmbH, the BMW Individual program is poised at leading the trend towards more individuality by concentrating on customers who are looking for made-to-measure solutions and making tougher demands on their BMW in terms of distinction, design and function.
BMW Individual is synonymous with technical ambition and the desire for automotive perfection. Apart from offering a holistic vehicle concept with a broad range available to the customer for each model series, customers are able to select and put together their own personal combination of high-quality materials to create a harmonious composition of paints, leather and interior trim, said Mr Neil Fiorentinos, Managing Director of BMW Group Asia.

With BMW Individual program, BMW fans will now be able to turn their beloved cars into a subtle statement of their personality by adding in their own personal touch aside from settling for the standardized version.

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