Rolls-Royce Motor Cars previewed the first Art Deco Collection Phantom to enter Indonesia. This collector’s item is one of only 35 cars in the world, beautifully designed to celebrate the significant artistic movement known as Art Deco, a defining style of the 20th century, which is now making a renaissance in design and art circles.
Indonesia holds some rare examples of Art Deco inspired buildings, with a distinctive variety in Jakarta where the preview was held.
Enderi Andreanto, General Manager for Rolls-Royce Motor Cars Jakarta, said: “We are delighted to welcome the first Art Deco Collection Phantom to Jakarta at today’s preview. This is a particularly special car for Indonesians as it elegantly complements our country’s rich artistic and cultural fabric. Indonesians are keen collectors of beautiful artistic pieces, so we are happy to share this unique preview opportunity with our customers.”
Dan Balmer, General Manager for Sales and Marketing, Rolls-Royce Motor Cars, Asia Pacific, said: “The Art Deco Collection is a unique series of highly Bespoke cars that elegantly showcase the Bespoke capabilities available for customers when they acquire a Rolls-Royce motor car. We regard Phantom as the perfect canvas for a customer’s imagination. A Rolls-Royce customer in Indonesia does not ‘buy’ a car – he or she commissions it.”
The Art Deco Collection car takes inspiration from one of the defining movements of the 20th century – in homage to the 1925 Paris Exhibition or Exposition Internationale des Arts Décoratifs et Industriels Modernes that gave the movement its name.
Art Deco was a style that employed futuristic crystallised motifs referencing Greek classicism and Egyptian relics mixed with the dynamic of the age of the machine and streamlined automotive liberation. Its influence has extended to disciplines such as architecture, automotive design, marketing, ceramics and furniture making.