Microsoft increases stake in auto industry

Posted by John Tay
7 May 2013
Microsoft increases stake in auto industry

Having reshaped a big piece of the world's economy around its Windows software, Microsoft Corp. now wants to do the same thing in the car business.

Microsoft is part of a wave of computer industry titans -- with Apple, BlackBerry, Google and others -- competing to play a more critical role in cars. The prize, as they see it, is the expanding and highly profitable part of the car that is evolving as an operating system.

Today that business is largely confined to vehicle infotainment systems, which allow drivers to speak by phone, hear traffic conditions, receive e-mails and find restaurants. But in Microsoft's vision of the future, vehicle intelligence will get more sophisticated.

As smartphones, information apps and other consumer devices perform more ambitious functions, software providers will take a bigger role in vehicle development. And when that happens, software companies will begin to influence other component decisions, including steering, seating and interior cabin functions.

Software companies see another potential line of automotive business. When cars have a single, unified operating system somebody will have the opportunity to regularly update the vehicle systems -- ideally for a fee -- in the same way that computer industry firms now update phone apps and software programs.

Microsoft wants to pull the auto industry in this direction. And with revenues of $74 billion and net profits of $17 billion for the fiscal year ended last June 30, Microsoft is a cash-rich force to be reckoned with.

It has been promoting Windows to automakers for a decade now. Ford Motor Co., Fiat Group and Kia Motors Co. rely on Microsoft platforms to coordinate functions such as radio and music storage, e-mail delivery, navigation and personal schedule updating.

Microsoft helped to develop Ford's popular Sync hands-free communications system, which is spreading across Ford's portfolio, as well as Fiat's Blue & Me system.

But Microsoft's automotive engineers and designers say that they are just warming up, and that their future product offerings will help cars move into a new era of smart technology.

Related Article: US kia to sport advance infotainment system powered by Microsoft UVO 

By:  Lindsay Chappell, Automotive News 


Sell Fast With Ease - SwiftQuote

With SwiftQuote, you get:
  Best value for your car    A peace of mind when selling    Fast sale from start to end

HIGHEST PRICE FOR YOUR CAR

Best offer with no obligations.
Start Now!

I agree to the collection, use and disclosure of my personal data by Carousell and/or such other third party (as may be necessary) and to be contacted (via email, phone call and/or text message) for any purposes in connection with the application of and transaction of the vehicle, in accordance with the Personal Data Protection Act 2012 and Carousell's Privacy Policy.

It was a fuss-free and easy experience. Recommended for people looking to sell their car :)

shermaine tham - 20 hours ago

I like the prompt and dedicated service of getting us competitive quotes. Special shout out to Ren Ai for the relentless follow up!

Sng Kok Ann Kenny - 1 day ago

Fast selling with good price. Highly recommended.

Kelvin Ng yong leng - 1 day ago

Was a fairly efficient process. Would consider using in future

Melvin Chay - 1 day ago

These guys are fast, responding the very next day with offers and more importantly higher than what was offered by the dealer whom I am buying my car from.

Jonathan Lock - 4 days ago

Thank you so much to Oneshift. I have managed to sell the car to the dealer who are reliable and sincere to buy the car. It is a success platform for me to sell my car at good price.

Soo Hui Jin - 4 days ago

Very fast and reliable! Thank you so much!

Tutywani Bte Juman - 1 week ago

Yazz is very professional. He advised me on when to sell the car and checked in with me later. His dealer, Sam, was awesome. An understanding and kind man. He went the extra mile and accommodated our timing.

Oh Ling Fang - 1 week ago

Excellent service. I don't get a lot of nuisance calls and car is sold with no hassle. I would recommend this service to anyone looking to sell their precious "asset".

Bay Lim Kee - 1 week ago

Excellent service from the people at Oneshift. Sold my car within a few days at the best possible price. I am very satisfied with the service and would strongly recommend the service to anyone.

Derek Cheah - 2 weeks ago
News
212
212
22 Sep 2021
Posted in News
News
165
165
8 Sep 2021
Posted in News
News
472
472
18 Aug 2021
Posted in News
News
780
780
16 Aug 2021
Posted in News
News
515
515
4 Aug 2021
Posted in News
News
788
788
22 Jul 2021
Posted in News
News
1,219
1,219
8 Jul 2021
Posted in News
News
1,160
1,160
14 Jun 2021
Posted in News
News
1,164
1,164
9 Jun 2021
Posted in News
News
1,459
1,459
19 May 2021
Posted in News
News
2,013
2,013
5 May 2021
Posted in News
News
3,015
3,015
3 May 2021
Posted in News