Peugeot has today released first images of the New 308, a car launched to revitalise the brand’s position in the ultra-competitive, compact family hatchback segment.
“The new Peugeot 308 has a pure and technological exterior design that speaks of high strength and high quality,” says Gilles Vidal, Design Director, Peugeot.
With its compact length of 4.25 metres and well-balanced proportions, the New Peugeot 308 projects a classy and sophisticated presence. The front is dominated by an evolutionary reinterpretation of the brand’s ‘floating’ front grille, and by the strong lighting signature. Slim full-LED headlamps are standard on the majority of trim levels and a world-first in the segment. The high quality of design continues at the rear, with the three Peugeot (lion) ‘claws’ drawn by the rear LED lamps.
The highlight of the New 308’s generously spaced cabin is the 9.7-inch touch-screen interface, which removes much of the need for physical buttons and switches. Setting a new size standard for the class, it brings together many of the infotainment controls in one place, for ease of use and to create a contemporary and uncluttered cabin.
Breakthrough engineering has allowed many of the vehicle’s major units to be reduced in size – also cutting overall weight – leading to significant reductions in CO2 emissions. As a result, this new Peugeot 308 establishes an environmental benchmark, with one model offering CO2 emissions as low as 85g/km.
The New Peugeot 308 will make its world premiere at the Frankfurt Motor Show on 10th September 2013, when more information about this innovative new model will be released. Sales will start shortly afterwards in mainland Europe and from January 2014 in the UK.
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