How well did BMW and MINI brands perform in Singapore in 2024?

As of Q1 2024, year-on-year growth for BMW was +51.5%, while BMW BEVs recorded a 151.5% improvement. New car sales for MINI was up by 6.1%.

“We are proud that BMW Group Asia, BMW and MINI combined, is Singapore’s number one choice across all brands,” said Mr. Lars Nielsen, Managing Director, BMW Group Asia. “With close to 2,000 fully electric BMWs and MINIs being delivered to customers since 2014 locally, we have further strengthened our leadership in the premium EV segment. These achievements are the result of listening to our customers, implementing a consistent strategy and working closely with our two dealer partners. BMW is known for being agile, innovative and dynamic. These are the same qualities that guide our people day in, day out to maintain our course for a successful future.”

What new BMW and MINI models are arriving in 2024?

Recently launched models in Singapore this Q1 included the BMW iX1, X2, i5 M60 xDrive and X1 M35i xDrive. In the coming months, BMW will release the 4 Series Coupe and Convertible, M4 Competition with M xDrive (both in Coupe and Convertible guise), a new i4, i5 Touring as well as the iX2. MINI will reveal the new Cooper and Countryman.

Where are BMW and MINI showrooms in Singapore located?

These are labelled as retail and service concepts, according to BMW and MINI. Head on down to these locations to experience the brands first hand:

• Eurokars Auto Service Centre at 27A Tanjong Penjuru, opened in February 2024.
• Eurokars Auto BMW Showroom at 29 Leng Kee Road in 2024.
• Performance Motors BMW Showroom at 303 Alexandra Road in 2024.
• Eurokars Habitat MINI Showroom at 27 Leng Kee Road in 2024.

What else can I look forward to if I buy a BMW in Singapore?

Being part of the BMW family means gaining access to experiences. Throughout the year, BMW has hosted events such as the BMW Golf Cup World Final in South Africa, where Singapore's top golfers competed. Customers can anticipate a dining experience called 7 SENSES BY BMW in Singapore. This immersive event will transport guests into the world of Luxury BMW through carefully crafted food, beverages, music and fragrances.

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