All-New Volvo XC90 Officially Launched With A First Look At The New Interior

One of the most anticipated car launches of recent years – Volvo’s all-new XC90 – began this week. Volvo Car Group (Volvo Cars) has created a launch programme that will unveil the car from the inside out, meaning that it will start by disclosing the many new interior features of the car and culminate in the full external reveal in August. The original XC90 was launched in 2002, and it revolutionised the SUV segment with its combination of space, versatility and safety. It went on to become a global sales phenomenon. As will be made clear in coming weeks, the all-new XC90 will also be a transformational vehicle in its market segment.

OneShift Editorial Team

30 May 2014

As a taste of what is to come, Volvo Cars revealed the first glimpse of the interior of the car. The new interior is the most luxurious to have been designed for a Volvo, taking inspiration from the country of Volvo's birth, Sweden, which has a reputation for fusing the latest technology with design that is clean, beautiful and crafted from the finest materials.

“The most striking feature is a tablet-like touch screen control console, which forms the heart of an all-new in-car control system,” said Thomas Ingenlath, Senior Vice President Design of Volvo Cars. This system is virtually button free and represents an entirely new way for drivers to control their car and access a range of Internet-based products and services.

The new XC90's interior combines materials such as soft leather and wood with handcrafted details including a gear-lever made of crystal glass from Orrefors, the famous Swedish glass maker and diamond-cut controls for the start/stop button and volume control.

The all-new XC90 is the first Volvo to use the company’s Scalable Product Architecture (SPA), which creates a far wider range of design possibilities, improves driveability and permits the inclusion of the latest safety features and connected in-car technologies, while at the same time increasing interior space.

“Our new interior architecture is pure and uncluttered, while still radiating the sophisticated confidence and formality that luxury SUV customers expect,” said Peter Mertens, Senior Vice President Research and Development of Volvo Cars.

Credits: Oneshift News Team