Aston Martin's new product line

Aston Martin's new product line

The brand reveals their 3-year plan to attack more segments

OneShift Editorial Team
OneShift Editorial Team
07 Oct 2009

A range of new products will make their way out of the Aston Martin factories. The company's product plans, spanning three years, have been revealed and will see it attack markets never before entered.

Starting at the bottom, the Aston Martin Cygnet could begin production in 2010. The Cygnet is a sub-compact car based on the Toyota IQ, but with Aston Martin badges and interior. The mechanicals will not be touched, and prices will be about US$32,000 a unit, twice of the IQ. Currently, it seems only Europe will get the Cygnet which the brand is rumoured to need for C02 emissions.

Higher up, the Vantage V12 - which already sells alongside the V8 in Europe - will be produced in limited numbers. The V12 displaces 6.0-litres and pushes out 517bhp.

The DB siblings (DB9 and DBS) should benefit from minor changes as well. What's probably the biggest news is the four-door Rapide, which has a 6.0-litre V12 pumping out 476bhp and 600Nm of torque. US deliveries are expected soon, and price tag is pegged at US$230,000 for one.

Last but not least, the most exclusive Aston Martin ever begins production at the end of the year. The 700+ bhp One-77 will sell for US$2 million each, and only 77 lucky buyers can get their hands on it.

And at the same time, Aston Martin's CEO has confirmed the return of the Lagonda name.

Credits:

International News
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