Audi Singapore And Burnt Ends Hospitality Group Launch All-Day Bakery

Audi Singapore and Burnt Ends Hospitality Group announced the opening of "Audi X Burnt Ends Bakery" at Audi House of Progress in Cross Street Exchange, Singapore. The bakery will offer a curated selection of German-inspired baked goods, reflecting Audi's heritage.

The collab we never knew we needed!

Audi Singapore's collaboration with Burnt Ends Hospitality Group is inspired by a mutual dedication to innovation, quality and craftsmanship. Burnt Ends, famous for its bold flavours and artisanal fire cooking, reflects Audi's philosophy of "Vorsprung durch Technik" (progress through innovation).

Burnt Ends Bakery, modified

Located within Audi House of Progress Singapore, the Audi X Burnt Ends Bakery will offer a mix of timeless favourites and reinvented classics, combining traditional German elements with Burnt Ends Bakery’s creative touch. The menu will feature items such as Bavarian beer-battered waffles, pretzels and a modern twist on currywurst, alongside a coffee program that includes Burnt Ends Bakery’s Slayer’s Blend and an interactive brew bar with signature drinks.

Opening in early 2025

Audi X Burnt Ends Bakery, designed by Emma Maxwell Designs with Steven Leach Group, will incorporate Audi-inspired motifs like the brand’s signature rings while preserving Burnt Ends Bakery’s unique design. Set to open in early 2025, the bakery will offer Audi car owners exclusive discounts by showing their car keys. Audi Singapore and Burnt Ends' parent company, Unlisted Collection, are also exploring future collaborations, events and initiatives within the luxury dining space.

“We are excited to be able to collaborate with Burnt Ends Hospitality Group to create compelling new experiences for potential and existing Audi customers,” said Markus Schuster, Managing Director, Audi Singapore. “Ultimately, the Audi House of Progress Singapore and Audi X Burnt Ends Bakery aim to bring the Audi experience to customers, through showcasing Audi’s culture and innovation, and elevate Audi beyond just a car brand.”

“Audi is a remarkable brand, known for its innovation and attention to detail, and the House of Progress is the ideal setting. Adding Burnt Ends Bakery to the space brings fresh energy, redefines and transforms the way people experience a car showroom, highlighting both Audi’s forward-thinking approach and our commitment to creating something memorable. Together, we’re turning the showroom into a lively destination that offers a unique experience for everyone who walks through the doors,” said Dave Pynt, Chef-Owner, Burnt Ends Hospitality Group.

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