Audi To Turn the IAA Upside Down With The New Audi Pavilion

Audi To Turn the IAA Upside Down With The New Audi Pavilion

OneShift Editorial Team
OneShift Editorial Team
03 Sep 2013

The exterior of the building, shaped like a cube, is intentionally designed in a reduced and light way. With its mirrored, four-meter-high pedestal, it appears to float over the Agora, the Frankfurt exhibition center's central open space. This is the same site where Audi had a brand exclusive temporary building for the first time at the last IAA in 2011.

Construction of the Audi pavilion began mid-July. Over the course of the seven-week construction period leading up to the first press day on September 10, about 2,300 square meters of mirrored surfaces and 150 kilometers of cable will be laid. That way, 3,400 square meters of total floor space will become the stage for the stars of the show: 28 automobiles with the four rings.

The 65th International Motor Show will open its doors to visitors in Frankfurt am Main from September 12 – 22, 2013. During the IAA 2011, Audi welcomed more than 800,000 visitors.

Credits: Oneshift News Team

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