AXA Launches First Road Safety Mobile App ‘AXA DRIVE’ in Singapore to Improve Driving Behaviour

One of the key findings that stood out was that a majority of Singapore drivers (62%) surveyed felt that driving has become more unsafe when compared to their experience in the past few years. This was especially so amongst private car owners. “More aggressive drivers” was cited as the top reason (72%) that driving in Singapore is perceived to be unsafe in recent years.

When asked about their own personal dangerous driving behaviors, more than half of respondents (59%) admitted to going through an amber light as something they most frequently do, while “driving at more than 10km/h above the speed limit” came in as the 2nd most frequently committed offence. “Answering the phone without a hands free kit” was one of the top 3 behaviors (at 39%) performed by drivers themselves, even though they recognized this as one of the more dangerous driving behaviors.

More than 25% of drivers admit to “checking mobile devices or tablets frequently while driving”. Drivers attributed this to the need to answer calls and messages in time. Some also say their jobs required them to respond quickly to calls, messages and emails.

The Survey also found that 42% of motorists drive more cautiously than normal with a passenger or pillion rider. When the figures were compared to another survey done in 2011, it was found that there was a significant increase (from 35% to 60%) amongst heavy goods vehicle operators who tend to be even more cautious with a passenger.

When asked to rank factors they identify as influencers of their own driving behaviors, the findings showed that the “possibility of getting demerit points” on their driving license came up as the top influencer. On the other hand, factors that imply consideration for others, such as “someone you know involved in a road accident”, “greater awareness of the safety of others” were ranked much lower. as influencers. Findings may reflect that policing has a stronger influence for safe driving behaviors on drivers, over consideration for others.

In a bid to better promote road safety awareness, AXA Insurance launched a first-of-its-kind mobile application, ‘AXA Drive’, to help encourage users monitor and improve their driving behaviors. ‘AXA Drive’ is currently only available in Europe (Belgium, Spain and Switzerland).

‘AXA Drive’, an application downloaded to users’ mobile phones, taps on an accelerometer sensor to capture the user’s driving behaviour. The mobile application, available for free downloads in the Apple iTunes Store and Google Play Store, helps to assess users’ driving scores, providing useful driving tips, and enables drivers to monitor their driving performance.

Drivers simply need to launch the app on their mobile phones at the start of their journey for ‘AXA Drive’ to capture data during their driving journey. A score will be generated at the end of the journey, which is derived from three criteria: acceleration, braking and turning of the vehicle. A sharp turn or a hard brake, for example, will be recorded on ‘AXA Drive’, giving the driver a lower score, compared to a journey that is smoother and slower.

Credits: Oneshift News Team