BMW Group Asia appoints new senior executives

BMW Group Asia will appoint new directors to head its various departments. Lito German (45) will be assuming a new role as Director of BMW Motorrad, Importers East Asia. Mr. German has joined BMW Group since 2003. During his tenure, he has served in many key roles in both Marketing and Sales functions. His last held position is the Marketing Director of BMW Asia, a role which he assumed in 2009. He will assume his new role from 1 August 2014, and the position of Marketing Director of BMW Asia will be taken over by Ms. Sonja Piontek.

OneShift Editorial Team

05 Aug 2014

(38) who has been the Product Manager of BMW Group since 2010, will transfer to Singapore to take over the position of Marketing Director of BMW Asia. Ms. Piontek first joined BMW Group in 1999, and has served in marketing roles in both in central marketing function and in BMW Group subsidiaries, with experiences also in Asia, Indonesia and China. She will assume her new role from 1 October 2014.

Sonja Piontek

(43) has been appointed as General Manager of MINI Thailand after serving as the Head of MINI Asia since 2009. He will assume his new role from 1 August 2014, and will be taken over by Mr. Peter Sunny Medalla.

Preecha Ninatkiattikul

(42) who is currently the Director of Sales and Dealer Development for BMW Indonesia, will be taking over as Head of MINI Asia. Mr. Medalla first joined BMW Group in 2005 and has held several roles in the Sales function. He will assume his new role from 1 August 2014.

Peter Sunny Medalla

“With the management reshuffling, BMW Group Asia seeks to provide our key executives with an opportunity to develop their inter-disciplinary and inter-cultural management skills,” Mr. Sergio Solero, Managing Director of BMW Group Asia. “The move is in part with BMW Group Asia’s constant efforts in seeking new opportunities to better serve our customers and operate at even greater efficiency.”

BMW Group Asia currently consists of 14 markets, including Singapore, Philippines, Indonesia, Vietnam, Brunei, Sri Lanka, Bangladesh, Mongolia, New Caledonia, Tahiti, Guam, Cambodia, Laos and Myanmar.

Credits: Oneshift News Team