BMW Group Celebrates The Groundbreaking For a New Plant in Brazil

BMW Group Celebrates The Groundbreaking For a New Plant in Brazil

OneShift Editorial Team
OneShift Editorial Team
17 Dec 2013

The latest BMW Group production site is located in Araquari, a town in the southern Brazilian state of Santa Catarina. This allows the BMW Group to draw on the structures established in Joinville, located about 20 kilometers north of the new plant. At Joinville's Perini Business park, the BMW Group is presently setting up a training center for the new plant. The centerpiece of this facility is an assembly line for training purposes, which is in keeping with the global BMW Group production standards.

Over the course of the next few years, more than 200 million Euros will be invested in the plant, resulting in a productive capacity of up to 30,000 vehicles annually. The production portfolio is supposed to comprise the following models: MINI Countryman, BMW 1 Series 5-door model, BMW 3 Series Sedan, BMW X1, and BMW X3. The setup of the new site will entail approx. 1,300 new jobs; 60 new employees are already on board.

Harald Krüger, Member of the Management Board of BMW AG, responsible for Production, commented in Munich: "Today, we are laying the cornerstone for the BMW Group's first automotive plant in South America. The new plant in Brazil will be an important element in our international production network and will make a significant contribution to the BMW Group's profitable and globally balanced growth. Our strategic principle of “production follows the market” has previously proven effective in markets such as the US and China and will also ensure our success in Brazil as an important future market."

Credits: Oneshift News Team

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