BMW Group Claims 19 Awards in the Automotive Brand Contest 2013
The German Design Council in Munich, paid tribute to the BMW Group with a total of 19 awards in the Automotive Brand Contest. The BWM Group emerged as a winner 16 times in the international design competition. The BMW Z4, the BMW M6 Gran Coupe, the MINI Paceman and the BMW 3 Series Gran Turismo were winners in the Exterior Premium Brand category. The dynamic sculpture “MINI KAPOOOW!”, which was presented at the 2013 Salone del Mobile, was designated a winner in the events category. Likewise created for this year’s Salone del Mobile, the installation “QUIET MOTION” – a collaboration between BMW and internationally acclaimed designers Ronan & Erwan Bouroullec – was singled out for a Special Mention.
Additional top places were claimed by a number of BMW Group projects that were named winners in the architecture category: the brand presentation at BMW Welt of MINI and MINI John Cooper Works, Rolls-Royce Motor Cars and BMW Motorrad with the Biker’s Lodge, the refurbishment and redesign of the BMW Brand Store in Paris, and the concept and design of the BMW Brand Experience Centre in Shanghai. In the Campaign category, the panel of judges gave awards to the globally integrated campaign “Designed for Driving Pleasure”, the BMW 7 Series commercial “Sovereignty” and the online commercial “MINI NEXT FAMILY” for the MINI Next premium used car scheme. The BMW magazine and the business customer magazine “BMW Business Class” emerged as winners in the corporate publishing category.
In the architecture category, the jury was particularly impressed by the brand showcasing at BMW Welt of BMW / BMW M / BMW Individual / BMW i, which earned the “best of best” accolade, as well as by the commercials in the BMW 1 Series campaign for the Driving Experience Control switch, which elicited a special mention.
The Automotive Brand Contest 2013 was organized by the German Design Council, a foundation that ranks among the world-leading competence centers for communications and knowledge transfer in the field of design. The Automotive Brand Contest was called into being in 2011. As the only neutral, international design contest for automotive brands, it has since established itself as a key event for the industry. The formal awards ceremony will take place on 10 September 2013 as part of the Automotive Designers’ Night.
Credits: Oneshift News Team
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