BMW Is The Number 1 Premium Automotive Brand In Singapore For H1 2025

In the first half of 2025, BMW Asia strengthened its position as Singapore’s #2 overall automotive brand and #1 premium automotive brand. BMW and MINI together lead the premium EV segment with a 50% market share.

“The automotive market is going through a great deal of change at the moment, so there’s a great feeling of achievement knowing that we’ve been able to weather the storm and still come out on top for the first half of 2025,” said Lars Nielsen, Managing Director, BMW Group Asia. “It’s an even greater feat to know that we continue to meet rising customer demand for electric vehicles, with BMW and MINI combined delivering one in every two BEV vehicles in the premium automotive segment. Our success this year can be attributed to our dedicated staff, together with our dealer partners, and our complete 360° approach to providing our customers what they want and need. This includes the latest vehicles, across all engine variants and body types, an elevated ownership journey within our showrooms, a comprehensive post-purchase support system, and an opportunity to engage with like-minded customers in curated lifestyle activities across driving, golf, gastronomy and more.”

Key H1 highlights

BMW celebrated 50 years of the 3 Series, a model that revolutionised the sports sedan segment. BMW Singapore also collaborated with the Cars N’ Kopi community to showcase new Touring models, including the 520i, i5 and M5 Touring. They also unveiled the BMW i7 Singapore Icons edition to mark 60 years of Singapore and 40 years of BMW Asia, featuring unique design details inspired by Singapore’s landmarks. Additionally, BMW and MINI launched nine new models, such as the BMW 530i Signature, all-new 1 Series, X3, M235 Gran Coupe, 216 Gran Coupe, 520i Touring, M5 Touring, iX and MINI’s new Convertible and John Cooper Works models.

H2 is also looking positive

MINI Singapore launched five new John Cooper Works models in July, including its first fully electric versions: the MINI John Cooper Works Electric and Aceman. MINI also celebrated its 66th anniversary with the limited edition MINI 66 Collection and a special event at VivoCity. BMW Asia will host the BMW Golf Cup National Final in August, with nearly 600 golfers competing for a spot at the World Final in South Africa. The BMW iX3, featuring advanced technology and up to 800km range, will make its debut at IAA Mobility 2025 in September. In the same month, BMW Asia and adidas Runners Singapore will participate in the BMW Berlin Marathon. BMW Asia will also hold an exclusive Oktoberfest event in Singapore.

---

Car you sell, Carousell. Get the highest quote for your car in just 24 hours, with assistance on paperwork too.