BMW Vision Concept Car Wins Louis Vuitton Classic Award

The chairman of the jury said that the BMW concept car showed what sustainability mobility could look like: “A breath-taking concept featuring avantgarde technology and a remarkable interior.”

In his speech on the evening of the award ceremony, Philippsen described the Vision EfficientDynamics as “the modern version of the Alfa Romeo Berlinetta”. He said it looked “dynamic and inviting” and was still a “typical BMW” in spite of its extravagant design”.

Adrian van Hooydonk said he was honoured to receive this “prestigious design award” for the concept car Vision EfficientDynamics. He specifically emphasised that the award recognised the work of his entire team, without whom the Vision EfficientDynamics would never have been given its “striking appearance”. Van Hooydonk went on to say that “design always looks far ahead and tries to anticipate developments of the future” and that this was something which had been achieved in an exemplary manner with the award-winning concept car.
The jury characterised the rare Alfa Romeo Berlinetta as a “masterpiece of timeless beauty”.

In his speech, the chairman of the jury described the classic car as “wonderful, sensual, of remarkable proportions and with an engine whose sound was pure music”. He also said that this was hardly surprising since this Alfa Romeo was “conceived of and built by two geniuses”.

Since 2005 Louis Vuitton has presented two awards every year. The Concept Car Award goes to the concept which the jury believe has the greatest potential to win a concours d’élegance in 40 years’ time. The jury chaired by Christian Philippsen brings together influential design personalities: Anne Asensio (Dassault Systèmes), Serge Bellu (writer and journalist), Jack Croul (winner of the 2008 Louis Vuitton Concours Award with a Ferrari), Xavier Dixsaut (Louis Vuitton), Harm Lagaaij (Head Designer of Porsche until 1994), Gordon Murray (Gordon Murray Design), Stewart Reed (Art Center College of Design, Pasadena) and Pascal Boulanger (automobile journalist, TF1, France).

Credits: wilswong