Caltex fuels 'The Toughest Race'

Caltex, one of Asia’s leading energy brands, announced today that it will sponsor ‘The Toughest Race’ – The Amazing Race Asia Season 3 for the third year in a row. Caltex will be hosting a variety of activities that will allow fans to demonstrate their support for their local team.

Caltex Singapore will be organising its first ever Amazing Automobile Assault, where Singaporeans will be pitted against Singapore’s Amazing Race Asia 3 contestants - A.D. Chan and Faeza (Fuzzie) Sirajudin; host Allan Wu and the media in a test of their speed, skill and endurance.

Filling a tank of petrol and pumping air into a flat tyre will be among the tasks assigned to all participating teams, and the team that completes all these tasks in the shortest time stands to win attractive prizes.

The sponsorship is a strategic fit for Caltex, as The Amazing Race Asia is an inspirational series that aligns with Caltex’s brand platform of ‘What Drives You’. The Amazing Race Asia series demonstrates talents, patience, determination, resilience, strength of character and integrity, which are values that are also shared by Caltex and its employees.

Chevron Corporation which owns and markets the Caltex brand, strongly believes in harnessing the sheer power of ‘human energy’, and this sponsorship is a demonstration of that commitment.

This sponsorship makes Caltex the first and only energy company to be featured prominently in regional entertainment. The Amazing Race Asia is the Asian edition of the 15-time nominated, 7-time Emmy Award winning reality travel competition. The show drew close to 19 million viewers across Asia in its second season and will once again be telecast exclusively on AXN.

Credits: Jarvis