Check Out This BMW Rewards Programme By Performance Motors

Performance Motors Limited (PML) has introduced PML$, a digital rewards programme created to enhance the BMW ownership experience. The programme is awarded to customers who purchase a new BMW from PML and can be used to offset a range of ownership-related expenses, including servicing, maintenance, vehicle care, lifestyle merchandise and access to exclusive PML events.

PML$ can be redeemed across selected PML products and services such as BMW Service, BMW Lifestyle, BMW Bodyshop and BMW Grooming. Each PML$ carries the value of a SGD 1 rebate on eligible goods and services. It does not apply to BMW Motorrad purchases, and additional exclusions may apply at PML’s discretion.

The rewards are delivered and managed through the Sime Motors SG OneGo mobile app. Through the app, users can track their PML$ balance in real time, monitor expiry dates and review up to 12 months of transaction history. Each PML$ remains valid for five years from the date of issuance, extending value well beyond the initial vehicle purchase.

The launch of PML$ reflects PML’s continued focus on digitalisation to improve convenience and personalisation across the ownership journey. By consolidating rewards into a single platform spanning multiple touchpoints, the programme allows customers to tailor benefits according to their priorities, whether that is servicing, vehicle care, lifestyle perks, or exclusive experiences. It also enables PML to adopt a more data-driven approach to customer engagement, offering clearer insight into customer preferences while delivering meaningful, relevant value to BMW owners.

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