Chevrolet's Love Affair with Singapore
General Motors Overseas Distribution Corporation (GM ODC) in Singapore recently unveiled a limited edition book that tells the tale of Chevrolet from its humble beginnings to the modern triumphs and milestones of the brand.
Designed to explore what it means to own a Chevy, the new book is titled "The Chevy Love Affair", and copies will be given to all new and existing Chevrolet owners in Singapore.
The book, which forms a brand retrospective, charts the memorable progress of Chevrolet, showing how the brand has, over nearly a century, inspired movie makers, songwriters, authors and story-tellers more so than any other brand in the world today.
Also in the book is a chronology of developments right through from the birth of the original Corvette in 1953 to the modern cutting edge design and technology, iconic advertising and environmental commitments the company is known for today. The book also features a special section of Chevy experiences from local Chevy owners here.
And to compliment the launch of this new book, Chevrolet has specially shipped in from the US the latest 2008 C6 Chevrolet Corvette Coupe for a 3 month long public display! The racing red sports car was revealed at a private event which precedes a three month long showcase tour at Chevrolet showrooms and roadshows.
Details of the Corvette Tour and "The Chevy Love Affair" book are available at the Chevrolet website - www.chevrolet.com.sg.
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