China: Qoros Delivers First Customer Car

Six years after the formation of the new international car brand, Qoros last week reached the biggest milestone in its history so far, as it handed over its first customer car. At a celebratory event at the Guanshan dealership in Shanghai, Mr. Yu Min, a 28 year old interior designer from Shanghai, was handed the keys to his brand new Qoros 3 Sedan by Mr. Volker Steinwascher, Vice Chairman of Qoros. The car that was handed over is an Elegance model in Macadamia Brown.The car also features class-leading aerodynamics, fuel efficiency and NVH standards, timeless elegant styling, generous interior space and innovative premium features like the connected QorosQloud services.

OneShift Editorial Team

06 Jan 2014

At the ceremony, Mr. Yu said: “I’m thrilled to be the first customer in China to take ownership of a Qoros 3 Sedan. As a designer, I like its elegant styling, the spacious interior, its refinement, and the QorosQloudTM connected services, which will make the car part of my digital life. Moreover, it’s reassuring to know the car is safe, having been awarded the five-star rating by Euro NCAP.”

Mr. Volker Steinwascher commented: “I’d like to congratulate Mr. Yu Min on his purchase and for being the very first customer in China to take delivery. Qoros has worked hard over the last six years to develop stylish, innovative cars to European standards of safety and quality and that define a New Premium. To realize our aim of appealing to our target audience of modern metropolitan, ‘always-connected’ customers is very satisfying. Handing over our very first customer car in China is an immensely proud day for me and everyone in the company, and one we will remember for a very long time.”

In September 2013, the Qoros 3 Sedan became the first car developed in China to be awarded five stars in Euro NCAP crash tests, and also the highest score in the organization’s 2013 assessment programme so far. Based on an innovative modular platform, the Qoros 3 Sedan spearheads the development and introduction of a family of new models, each member of which will be introduced at six-to-twelve month intervals.

Credits: Oneshift News Team