Citroen joins C&C stable
Cycle & Carriage has a way of turning car brands around, and in the same way the Kia brand was successfully re-launched in Singapore 6 years ago, the C&C magic now takes on the challenge of launching French carmaker Citroen.
To get things started, there is a new Citroen showroom along Alexandra Road, and it will be officially opened by the French ambassador at a gala event on 1st December.
The Citroen line-up will consist of the C3, C4, C5 and Berlingo ranges, but the specifications of each model has been upgraded. The C4 will spearhead the re-launch of the brand the high-spec 1.6-litre SX model. An exciting C4 ‘transformer’ TVC will play a major part in its marketing effort.
The C3 gets a 1.6-litre engine (up from 1.4), while the facelifted C5 will be available in 2.0-litre and 3.0-litre V6 engines in both 5-door ‘sedan’ and station wagon bodystyles.
Things will certainly get more exciting next year when new models become available. The C1 – a collaborative effort between Citroen, Peugeot and Toyota – will be launched as an entry-level 1.0-litre model, as well as the highly anticipated C4 Picasso MPV. Check out the feature-packed C4 Picasso at: http://www.c4-picasso.com/en/
In line with Citroen’s motorsport efforts in the Rally scene, C&C will also be launching the stylish C4 3-door, and the launch of the flagship C6 model is also in the pipeline.
The hallmark of the Citroen brand has always been about sophistication and style, and with the backing of Cycle & Carriage, the French brand will get the support it never had before.
Vive la Citroen!
Credits: Justin_Lee
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