"Drive Every Drop"

Kah Motor Co Sdn Bhd today announced the launch of Honda’s new corporate campaign, “Drive Every Drop”. The campaign reflects Honda’s efforts as a leading automobile manufacturer in environmental and energy technologies by raising awareness of the need to use innovative technology to optimize fuel consumption.

The "Drive Every Drop" campaign reinforces Honda’s belief that the joy of driving shouldn’t be affected when automobiles use less fuel. Efficiency should be exciting too, which Honda’s i-VTEC engine technology delivers.

Honda’s exclusive i-VTEC engine technology achieves the important balance of fuel efficient driving pleasure, so every drop of fuel goes further, at every speed and in all conditions. It is an intelligent VTEC system that switches the valve timing for maximum efficiency during startup and acceleration to achieve powerful performance, then delays intake valve closure timing during cruising and other low-load conditions for improved fuel economy.

In Singapore, the Drive Every Drop’s marketing communications will be via print, online, showroom, point of sale materials and the Singapore Motorshow in September 2008.

For more information on "Drive Every Drop", you can visit the website at www.driveverydrop.com.

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