Eunice Olsen joins Shell as FuelSave Ambassador

Shell's research revealed that 90 per cent* of Singapore drivers welcome information on fuel economy and are willing to change their driving behaviour to get the most out of every drop they pump.

"With our Shell FuelSave tips and unique Fuel Economy formula fuels, we‟ve helped Singapore drivers achieve extra miles at no extra cost**. This year, our goal is to help even more drivers save fuel by offering quick and simple advice that can make a real difference to their fuel expenditure."

"We are very pleased to have Eunice Olsen on board and are confident that her enthusiasm and support for our Shell FuelSave programme will help drivers get the most out of every drop," said Henry Chu, General Manager, Retail Sales & Operations, Shell Eastern Petroleum (Pte) Ltd.

"I'm very excited to be part of the Shell FuelSave programme and to help Singapore drivers learn how to get the most out of every drop of fuel. Working with Shell, I've experienced first-hand how much fuel you can save if you cultivate the right habits, like applying Shell's FuelSave tips correctly and using Shell fuels with Fuel Economy formula," said Eunice Olsen.

She added, "In this economic climate, every bit counts. I hope to encourage more drivers to try the fuel saving tips for themselves, and help them see how making minor adjustments can go a long way!"

Shell has a long history in fuel economy, manifest in activities such as local fuel-saving initiatives and the Shell Eco-marathon***. Over the last two years, Shell has trained over 2,000 drivers across the world to save fuel through the Shell FuelSave Challenge. Two out of the three drivers successfully saved up to 24 per cent of fuel by using Shell fuels with Fuel Economy formula and Shell FuelSave tips.

To learn how you can start saving fuel now, visit www.shell.com.sg/everydrop to take a look at Shell's FuelSave tips.

[B]*[/B] [I]Percentage taken from Shell's latest market research study "An investigation into what drivers in six countries are thinking, feeling and doing about fuel efficiency" carried out by international research firm, StrategyOne, based on 301 interviews conducted among Singapore drivers in January 2009 (other participating countries are Germany, Hong Kong, Malaysia, the Netherlands, and the Philippines).[/I]

[B]**[/B] [I]Results are compared to standard fuel and may vary by car.[/I]

[B]***[/B] [I]Three student teams from the National University of Singapore, Nanyang Technological University and Institute of Technical Education will represent Singapore at this year's European Shell Eco-marathon taking place in Germany from 7-9 May 2009. The SEM will come to Asia in 2010.[/I]

[IMG]http://www.oneshift.com/showroom/uploadimages/resized-20090502123312151.jpg[/IMG]

Credits: JRC