F1 - Singapore Flyer Signs Partnership Deal with Singapore GP

The deal allows race promoter Singapore GP access to the Singapore Flyer’s land and facilities whilst satisfying the commercial needs of the Singapore Flyer during the entire race period.

Singapore GP will locate grandstands, lifestyle areas, entertainment and F&B outlets within the Singapore Flyer Garden and adjoining areas facing the track. To complement the existing landscaping, the area will showcase the latest in grandstand design.

A key part of the deal is the co-ordinated management of both parties’ sales and ticketing infrastructures which will ensure a seamless ticketing experience for visitors to the 2008 FORMULA 1™ SingTel Singapore Grand Prix and the Singapore Flyer.

Under the deal, both companies will jointly promote the Flyer facilities and all patrons to the race will have access to the venue.

“The agreement is a great example of a win-win deal with both parties maximising on the huge potential offered during the FORMULA 1™ race weekend. This is particularly important given the number of private land owners around the circuit and the deal will be a good model to use with other interested parties,” commented Michael Roche, Executive Director of the Singapore GP.

David Beevers, General Manager of the Singapore Flyer added, “Working in partnership with Singapore GP has allowed us to add great value to their race and, at the same time, incorporate the Singapore Flyer as a key element of the official circuit seating and activities. We look forward to showcasing the Flyer to both the race-going public as well as the world”.

Given the huge infrastructure around the street circuit, there is no guarantee that many of the unofficial vantage points will have unobstructed views of the race. The safety fences, lighting system and numerous advertising hoardings present potential obstacles for viewing from unauthorised venues on the peripherary of the track.

Alastair Hunt, Singapore GP’s Circuit Park Manager explained “We are the only company with the rights to offer tickets. We are actively speaking to venues around the race circuit in order to structure joint deals, as we did with the Singapore Flyer, to help secure unobstructed race views and maximise involvement from as many vantage points as possible”

The inaugural FORMULA 1™ SingTel Singapore Grand Prix will take place on 28 September 2008 on a street circuit of public roads around the Marina Bay area. The race will be the first held at night in FORMULA 1™ history and is the first street race in Asia.

Three-day Corporate Hospitality Suite packages were launched on 28 November 2007, with sale of three-day passes to the public due to start in mid January 2008. Single-day passes will be released for sale just before the Chinese New Year, subject to available inventory.

Credits: nikolaiski