Ferrari Land To Be Developed In Spain

The project will involve an overall investment of 100 million euro and the Ferrari theme park itself officially opens in 2016. PortAventura already welcomes 4 million visitors a year, of whom 50% come from outside Spain.

Acquired in 2009 by Investindustrial, PortAventura has been going from strength to strength and is now the Mediterranean’s top amusement park as well as the second-ranked in Europe, thanks in large part to an investment of over 125 million Euros spread over a four-year period in addition to the initial sum invested in the purchase.

Andrea Perrone, CEO of Ferrari Brand, the Ferrari subsidiary company that manages the Prancing Horse’s brand-related activities, added: “After the success of Ferrari World in Abu Dhabi, we received many, many requests to develop new amusement parks. We carefully sifted through the various proposals and decided to accept Investindustrial’s because it is a very solid plan developed by competent people that will bring the magic of Ferrari to Spain, a nation where we have many supporters and enthusiasts, and to which large numbers of tourists flock each year, in part thanks to PortAventura. This new license further underscores our brand’s presence in this area. Ferrari Land will delight the whole family and not just Formula 1 fans. We will continue to evaluate other proposals for theme parks outside Europe at our leisure: the brand is our most important asset and we have to enhance its value without diluting it.”

Credits: Oneshift News Team