Festivities Begin As Audi House of Progress Celebrates Its First Anniversary

Festivities Begin As Audi House of Progress Celebrates Its First Anniversary

Watch out for special promotions on Audi’s electric model line-up for the month of March.

OneShift Editorial Team
OneShift Editorial Team
05 Mar 2026

Audi Singapore celebrates one year of Audi House of Progress, marking its first full year operating under a direct-to-consumer retail model focused on delivering a more personalised and immersive brand experience.

In its first year, Audi Singapore introduced 18 new models and achieved 24.4% year-on-year sales growth. The venue hosted 20 exclusive events and facilitated close to 900 test drives, reinforcing its role as a key customer touchpoint that blends performance, lifestyle, sport and dining.

To mark the anniversary, Audi is running month-long promotions from now to 4 April, including an EV Private Sale (7 to 8 March) with special offers on the e-tron range. Selected models start from S$199,999 (with COE), and customers can test drive the new Audi Q3 Sportback and Audi Q6 Sportback e-tron.

From 6 March, Burnt Ends Bakery will unveil a refreshed German-inspired menu curated by Michelin-starred chef Dave Pynt. New items include the Black Forest Ham and Pretzel Sandwich, Bavarian Sausage and Onion and Black Forest Cruffin. Over the past year, the bakery and GT Bar have served more than 60,000 beverages. An exclusive Audi x Burnt Ends Bakery anniversary T-shirt (S$40) is also available.

On 18 March, an adidas pop-up at Audi House of Progress will launch the adidas x Audi Revolut F1 Team collection in Singapore, coinciding with the team’s debut at the 2026 Australian Grand Prix and marking a regional first for the collaboration.

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