@Geneva: Toyota Yaris HSD Concept

The Yaris HSD concept makes its world debut at the Geneva motor show, marking an important step in the company’s strategy for rolling out full hybrid technology across its European model line-up.

Toyota’s goal is to offer full hybrid power in all its models in Europe as early as possible in the 2020s, a programme which began in 2010 with launch of Auris HSD in the C-segment. Yaris HSD will bring Hybrid Synergy Drive to the supermini B-segment, which accounts for the largest share of the European new car market.

The current growth of the B-segment is one aspect of a shift in public demand. Customers are becoming less brand-loyal, more open to products outside the mainstream and more receptive to new technologies.

There is also a significant increase in the number of customers who are making engine type their primary purchase consideration. Public perception of hybrid has matured to the point where it now ranks as a clear alternative to diesel or petrol engines.

The number of people choosing hybrid is increasing steadily and has doubled in the past two years. This has created a gateway to the Toyota brand: customers looking to buy a hybrid are three times more likely to consider a Toyota than those intending to purchase a conventional diesel or petrol car.

Toyota’s proven Hybrid Synergy Drive is aimed principally at demanding, urban customers who expect a new driving and ownership experience from their car. Delivering low fuel consumption, emissions and cost of ownership with relaxed and quiet performance, HSD proves that environmental responsibility and low running costs do not have to compromise driving pleasure.

Among the first Auris hybrid owners, the majority quote relaxation, an engaging driving experience and the learning of new driving habits as the most rewarding aspects of their new car.

Credits: wilswong