Green News: Hankook Predicts Huge Sales from Its Green Tires
Actively targeting China with its green marketing, Hankook Tire saw a 15% growth in revenue from the year before and its newly set goal is to be number one in market share.
Hankook Tire introduce its environmentally friendly tire enfren and to actively market for the very first time in China.
Since its launch in 2008 to follow the worldwide green movement, enfren has been acclaimed by not only Korean market, but also in Japan, Australia as one of the best eco-friendly product. Hankook Tire is anticipating the same success from Chinese market with this introduction.
“For a Green Tomorrow,” as a slogan for the 2010 Auto China where it advocates eco-friendly products, Hankook Tire is showcasing its fuel economical and CO2 emission reducing performance product led by enfren to the consumers emphasizing economical advantage as well as environmentally friendly tire for their everyday drive. To demonstrate how enfren can improve efficient fuel-consumption for consumers’ vehicles, Hankook Tire has arranged “enfren experience,” space to help the consumers better understand.
In addition, Hankook Tire has also created “experience space,” for UHP (Ultra High Performance), PCR (Passenger Car Tires), TBR (Truck/Bus) and Racing Tires.
Credits: wilswong
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