Growth Strengthens Ford Focus’ Lead as Best-Selling Vehicle Nameplate in the World
According to Ford's analysis of the recently released and latest Polk global vehicle registration data through the third quarter of 2013, the Ford Focus continues to be the best-selling vehicle nameplate in the world. With strong growth in China, Focus global registrations from January through September 2013 grew to 856, 587, a 16.1% year-over-year increase. China was the biggest contributor to the success with 303,481 registrations, representing 85% year-over-year increase, according to Polk, which recently was acquired by IHS.
Ford Focus buyers cite the car's exterior styling and generous level of equipment as key reasons for their purchase. In China, the top differentiators among car intenders include the vehicle's design, excellent safety and high quality. Each of these attributes scored 15 to 45% higher among consumers than the closest competitor.
“Our success with Focus serving more and more customers around the world underscores the strength of our One Ford plan,” said Jim Farley, Ford executive vice president of global marketing, sales and service and Lincoln. “We remain absolutely committed to developing a full family of vehicles that, like Focus, offer outstanding quality, fuel efficiency, safety, smart design and value.”
The company now has two of the top five best-selling nameplates in the word - the Focus and Fiesta - with a combined 1,402,555 vehicle registrations during January through September 2013 period, based on Polk data. In addition to Focus being the best-selling passenger car nameplate title in China, Fiesta continues as the top-selling small car in Europe.
Credits: Oneshift News Team
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