India Welcomes Aston Martin

Aston Martin has officially opened the doors to its first dealership in India today, bringing the British marque's luxury sports cars to the city of Mumbai.

This important move in the luxury manufacturer’s expansion plans further strengthens the company’s representation in this growing region, bringing the Aston Martin brand to India for the first time.

Aston Martin will commence its presence in India with a new dedicated facility in Mumbai in partnership with Performance Cars (a division of Infinity Cars Pvt. Ltd.), who has enjoyed a strong reputation in the Indian luxury car market for several years.

Aston Martin’s Chief Commercial Officer, Michael van der Sande said, “India represents a new opportunity for us and as part of our programme of growing the reach of the global Aston Martin dealership network; this expansion brings our brand to a different audience in a new market.

“Our decision to bring the Aston Martin brand to India is driven by a strong level of interest and enthusiasm from potential customers in an emerging luxury market. We have taken our time to find the right advocates for Aston Martin and I am confident that we have selected strong partners with whom we look forward to starting a successful relationship.”

Performance Cars, Managing Director, Mr. Lalit Choudary added, “Partnering Aston Martin offers us an unique opportunity to bring one of the world's iconic brands to one of the most discerning and fast growing markets. We are confident about the brand's success in India given the range of models, the comfortable ride quality the cars offer on our roads and the exclusivity they accord.”

Credits: wilswong