Infiniti Gets Euro NCAP Advanced Award

Infiniti’s high-technology approach to safety is recognised today with the presentation of the Euro NCAP Advanced Award for road safety innovation. One of just 11 awards so far made by the independent crash test consortium, it recognizes the potentially life-saving benefits of Infiniti’s Lane Departure Prevention (LDP) system – and the luxury maker’s drive to include it in as many models in the range as possible.

LDP helps drivers return the vehicle to its travelling lane by giving a warning and then making a dynamic intervention if an unintended departure out of that lane – through drowsiness or inattention – is likely. With lane drift resulting in a large proportion of accidents involving fatal and/or serious injuries, Infiniti predicts that around 5000 deaths a year in Europe could be prevented if LDP were fitted to every vehicle.

“At Infiniti we believe cutting-edge technology such as LDP can improve people’s lives and to have Euro NCAP’s endorsement of that is very gratifying,” said Toru Saito, Corporate Vice President and Leader of the Global Infiniti Business Unit.

“This award will ensure we redouble our efforts not just to introduce more advanced safety technologies but to make them available to as many of our customers as possible. Technology alone is not enough if it is left to languish on an options list.”

Credits: wilswong