Introducing The MINI Clubman Concept

The MINI Clubman Concept showcases a new brand philosophy for a higher class of automobile. 26 centimeters longer and just under 17 centimeters wider than the current MINI Clubman, the Concept comes over as sophisticated, cool and elegant. The iconic design is supplemented by high-quality details, plenty of space for functional features and selected materials. Refinement of the trademark MINI styling ensures instant recognition, both on the exterior and the interior. The extensive colour and material concept redefines contemporary elegance and high-end quality in this segment. Classic MINI design icons such as the hexagonal radiator grille, Side Scuttles, Black Band and the typical lights are designed in precise, high-end style. The modern, reduced interpretation of these features gives the MINI Clubman Concept a more sophisticated, charismatic look. The themes of aerodynamics and air ducting are clearly highlighted in the exterior design. Clearly defined wheel arches and the roof spoiler accentuate the car's dynamic appearance, underscoring the overall impression of sporty flair.

OneShift Editorial Team

03 Mar 2014

Along with the exterior, the interior of the MINI Clubman Concept has also grown to larger dimensions. With four doors and five fully-fledged seats, the MINI Clubman Concept offers plenty of space for the pursuit of an active lifestyle.

The new dimensions are brought to life by means of generous surfaces and more sophisticated spatial effect. The underlying design theme in the interior is the characteristic ellipse. Precise and contoured in its shaping, it comes over as more sophisticated while clearly displaying its origins. Around the ellipses, the interaction between several levels and surfaces adds lightness and a three-dimensional feel to the interior.

The display area in the centre console adapts according to the content selected or the situation on the road. Three "intelligent" toggles are assigned the relevant content according to selected content or driving functions. Above and beyond this, the three toggles can also be freely programmed and assigned particular functions according preference. The haptic quality of the toggles means that the various functions can be operated during travel without looking. Here the MINI Clubman Concept has taken classic operating elements that have been a part of MINI for 55 years and consistently advanced them.

Credits: Oneshift News Team